One2surf - Product Labs - Reviews April 2001 - CRM White Paper

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The CRM Promise

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Introduction

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The CRM Promise

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Sections

Introduction

Step Back In Time

Success In The Internet Economy

Creating a CRM Strategy

Conclusion

The CRM Promise

Conclusion

This paper is a guideline as to why if at all, you require a CRM initiative. Any organisation that wishes to remain as a major player in the 'New Economy' needs to better understand, serve, and retain it's client base, or risk being relegated to the 'Old Economy'.